Ad retargeting, also known as remarketing, is a digital advertising strategy that involves showing targeted ads to users who have previously

Digital marketing analytics is the practice of collecting, analyzing, and interpreting data from digital marketing campaigns and strategies. It involves using various tools and techniques to track and measure the effectiveness of digital marketing efforts, such as website traffic, email open rates, social media engagement, and conversion rates. The data collected through digital marketing analytics can provide valuable insights into consumer behavior, preferences, and trends,

Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites or web pages through paid advertising on search engine results pages (SERPs). SEM typically involves the use of pay-per-click (PPC) advertising, where advertisers bid on keywords that are relevant to their business and target audience. What is Search Engine Marketing and How is it different from PPC advertising? Digital Marketers must know about advertising. When a business has set

In the previous articles and blogs, we discussed different matrices a website holds and how they impact the rankings in one way or the other. We understood the importance of metrics like Page Authority or Domain Authority, but we never discussed how search engines like Google rank a website. Google makes use of several powerful algorithms to rate and rank a webpage. We will highlight a few of these which are of utmost importance when it comes to ranking a webpage higher in SE

If you are a copywriter and have been trying to rank your content on Google, then you have come face to face with the much-talked-off algorithm RankBrain. Why discuss the algorithm? The interesting part is that this algorithm relies much on LSI keywords. During the early days of the search engine, Google used a technique called Page Rank, which depended much on the backlinks and keywords in the content that matched the searched query. With time and more advancement with searc

After having understood the domain authority of a website, let us dive into the details of the importance of page authority and its relevance in ranking. Page Authority or PA is a metric developed by Moz to predict the ability of the page to rank in search results. Page Ranking is an algorithm that Google had been using in the past to rank websites that are now ranked using Artificial Intelligence and Machine Learning Algorithms known as RankBrain, and Page Authority in a way

After having learned about SEO and having known the importance of keywords in ranking higher on search results, it's time to explore the types of keywords and where they are used. In general, there are 9 types of keywords. Any website begins its keyword research with seed keywords that form the base content or category of the website. In practice, there may be multiple variations to the seed keywords but seed keywords form the basis of what content actually goes into the web

After having discussed backlinks and why they are important in building your website authority, it's time to know the different types of backlinks available. Backlinks are an integral part of SEO and the right type of backlink can help boost your page ranking. On a high-level backlinks are classified into : Internal and External Inbound and Outbound Do-Follow and No-Follow Natural and Unnatural Internal and External Backlinks Internal backlinks are the links that point to ano

You may have come across many digital marketing tools on different channels and blogs. In this post, I am going to discuss the types of digital marketing tools in general. When I started out fresh as a digital marketer, it took me a while to figure out which tools I need the most and which I can overlook for now. Digital marketing tools are software platforms, applications, and technologies that help businesses and individuals to promote and market their products or services

Domain Authority is a metric used to measure the relative strength of a website generally measured in terms of the strength of backlinks in comparison with their competitor website at a given index in the search result. Domain Authority is a term coined by Moz, while a similar metric is termed by Ahref as Domain Rating. A few other SEO tools refer to this metric as Website Authority. At the base level, all measure the same result. Why do we need Domain Authority? Having unde

If you are a professional digital marketer or just a beginner in the field, it is advisable to keep a check on various SEO techniques that are recommended or are required to be refrained from, in order to avoid getting blacklisted in the long run. Having known this, let us understand various terminologies related to these techniques, and which activities fall under these categories. The activities can be clubbed under three types White Hat, Black Hat, and Grey Hat SEO. White

If you are into blogging or own a website then you know the process of optimizing your website to be found by search engines. While in the ongoing process if you want to target a specific audience then you will need to identify the region under demographics. Once you know which section to target for bringing in revenue and traffic, it is of much importance to cater to the needs of this specific audience. Of all the possible features that one could think of, user experience is

🔥 The Pain Point: You Want Fast Backlinks… But “Fast” Might Be Hurting You If you’re trying to grow your website, you’ve probably searched for ways to get instant  backlinks — 50 today, 100 tomorrow, maybe even thousands if the universe is feeling generous. And yes, it’s tempting. Backlinks look  like a magic switch: flip it on → rankings go up → visibility doubles → traffic flows like a new river. But here’s the painful truth: Most people get 100 backlinks the wrong way. Th

Want your page rank to move higher? Are you a new blogger? Do you write content with the intent to rank them higher on google search results as soon as possible? If the answer is an obvious "Yes" then you must understand a technique called "KGR" which is a popular SEO trick to get your page ranking higher on google. Keyword Golden Ratio (KGR) As the name suggests it's a ratio technique related to keywords and their search volumes. To put it simply the ratio of Google Search R

What are ad exchanges? How are they different from ad networks? If you have tried monetizing your site anytime you may have come across these two terms more often. You may have opted for an ad network thinking it's an ad exchange and vice versa. You may be wondering if this is an issue. Let us shed some light on these two terms. When you want to buy a product, you generally go to a retail store and place your order. Likewise, a company that wants to sell its products may sel

Own a blog, want to increase traffic? Most new bloggers face the challenge of bringing in an audience for their content. I was also the one sailing in the same boat until I identified a few ways by which traffic can be driven to your website. The good part is all this is free traffic. How can one get traffic to their website or blog? Advertising As explained in my previous blog on monetization , advertising is a popular means, to get traffic to your website. Just like how ad

If you are into digital marketing PPC and PTC are the terms you may have come across very often. PPC is a form of online advertising where advertisers pay for each click on their ads, while PTC is a method for individuals to earn money by clicking on ads. They serve different purposes within the online advertising ecosystem, with PPC being a strategy used by businesses to promote their products or services and PTC being a way for individuals to earn a small income by interact

Are you new to SEO? Do you want more traffic to your website? The answer lies in the search engine you are using. Just like the earlier days prior to the digital era where advertisers used different marketing mediums to convey the message, similarly, it is always a good idea to use multiple search engines to reach a wider audience to convey the message. If you own a website or a blog you definitely want more folks to read your content. Even if you are planning to monetize it'

For anyone using Google, or those owning a website, or those, writing a piece of content, believe me, they all need SEO. SEO stands for Search Engine Optimization which means optimizing your content so that it stands out amidst the competition on a search engine. Search engine crawlers use several algorithms most of them unknown to the common public in that case the only savior for our content to rank higher on SERP (Search Results Page) would be SEO tactics. The major steps