Facebook marketing refers to the use of Facebook's advertising platform to promote a business, product, or service. Facebook provides a vast audience for businesses to reach potential customers through targeted advertising. As of 2022, Facebook has nearly 3 billion users which makes it the most popular social media platform in the world. Having said that, Facebook engages people over 30 years of age making it a more mature audience engagement. While the younger audience prefe

Instagram marketing refers to the use of Instagram's platform to promote a business, product, or service. Instagram is a highly visual social media platform with over one billion monthly active users, making it an attractive platform for businesses to showcase their products and connect with potential customers. Instagram marketing can be done through various tactics such as organic content, influencer marketing , and paid advertising . Businesses can create an Instagram busi

Who is an Influencer? Any person or profile on the web which has the potential to bring in the audience through their content creation is an influencer. Now the bandwidth of the audience may vary from a few hundred to millions, also the channel used by the influencer can also be either a blog or a social media platform. The subject knowledge held by the influencer can be amateur or expert. Depending on all these factors there are influencers falling under different categories

If you are a social media marketer then the very basic question every digital marketer in the field has would be How to grow social media audience ? I started my social media journey a couple of years earlier and it felt like someone threw me into a pond of water when I dint know to swim. Most readers may relate to this, but with time I was able to learn the tricks and nuances of the field which has made me share this story. Who are your audience ? Audience depends on the ni

Social media marketing is the process of promoting a product, service, or brand on various social media platforms. This can include creating and sharing content, running ads, and engaging with customers on social media. The goal of social media marketing is to increase brand awareness, drive website traffic , and ultimately generate sales. Some popular social media platforms for marketing include Facebook , Instagram , Twitter, and LinkedIn. One of the major goals of social