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Digital Marketing Tools

Updated: Sep 1, 2023

You may have come across many digital marketing tools on different channels and blogs. In this post, I am going to discuss the types of digital marketing tools in general. When I started out fresh as a digital marketer, it took me a while to figure out which tools I need the most and which I can overlook for now.





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Digital marketing tools are software platforms, applications, and technologies that help businesses and individuals to promote and market their products or services online. These tools support various aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and more.




Types of Digital Marketing Tools

There are many types of digital marketing tools available to businesses today. Some of the most common ones include:

  1. Search Engine Optimization (SEO) tools: These tools help businesses optimize their website to rank higher in search engine results pages (SERPs).

  2. Pay-per-click (PPC) advertising tools: These tools help businesses create and manage paid search and display advertising campaigns.

  3. Social media management tools: These tools help businesses manage and track their social media accounts.

  4. Email marketing tools: These tools help businesses create and manage email marketing campaigns.

  5. Content marketing tools: These tools help businesses create and distribute content, such as blog posts, infographics, and videos.

  6. Marketing automation tools: These tools help businesses automate repetitive marketing tasks and streamline their overall marketing efforts.

  7. Video marketing tools: These tools help businesses create engaging video content, distribute it across multiple channels, and track its performance to improve their overall marketing efforts.

  8. Conversion rate optimization (CRO) tools: These tools help businesses optimize their website and landing pages to improve conversion rates.

  9. Analytics and reporting tools: These tools help businesses track and measure the success of their digital marketing campaigns.

  10. Customer relationship management (CRM) tools: These tools help businesses manage customer interactions and relationships.

  11. Chatbots: These tools help businesses provide instant customer support, improve lead generation, and increase sales.

  12. Website & Hosting Servers: These tools help businesses create and maintain their online presence, improve their SEO, and streamline their overall marketing efforts.

SEO tools

SEO tools help businesses and marketers improve the visibility and ranking of their websites on search engines, which can drive more traffic and leads to their websites. The primary goal of SEO is to increase the visibility and ranking of a website in search engine results pages (SERPs), and SEO tools help achieve this goal by providing data, insights, and tools to improve various aspects of a website, such as keyword research, technical SEO, backlink analysis, content optimization, and more. Examples of SEO Tools are Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

By using SEO tools, businesses and marketers can:

  1. Research and target keywords: SEO tools can help identify the keywords that potential customers are searching for and help optimize the website's content and metadata to rank for those keywords.

  2. Improve website technical SEO: SEO tools can help identify and fix technical issues on a website, such as broken links, crawl errors, and duplicate content, which can negatively impact search engine rankings.

  3. Monitor and improve backlinks: SEO tools can help monitor the backlink profile of a website and identify opportunities to build high-quality backlinks, which are critical to improving search engine rankings.

  4. Measure and track results: SEO tools can provide data on website traffic, user behavior, and search engine rankings, which can help businesses and marketers measure the impact of their SEO efforts and make informed decisions about future SEO strategies.

PPC Advertising Tools

Pay-Per-Click (PPC) advertising tools help businesses and marketers run and manage paid advertising campaigns on platforms such as Google Ads, Bing Ads, and Facebook Ads. The goal of PPC advertising is to drive targeted traffic to a website and generate leads and sales, and PPC advertising tools help achieve this goal by providing a suite of tools to create, launch, and manage PPC campaigns.

Some of the key features of PPC advertising tools include:

  1. Campaign creation and management: PPC advertising tools allow businesses and marketers to create, launch, and manage advertising campaigns on multiple platforms, including Google Ads, Bing Ads, and Facebook Ads.

  2. Keyword research and targeting: PPC advertising tools can help businesses and marketers research and target the most relevant keywords for their advertising campaigns, and bid on those keywords to appear in search engine results pages or on social media platforms.

  3. Ad creation and optimization: PPC advertising tools provide tools and templates to create compelling and effective ad copy, images, and videos, and help optimize campaigns for improved performance.

  4. Performance tracking and reporting: PPC advertising tools provide real-time data and insights on the performance of advertising campaigns, including impressions, clicks, conversions, and ROI.

Social Media Management Tools

Social media has an important role to play in off-page SEO. Links posted on social media platforms can fetch high-quality backlinks which improve your DA and PA. With multiple social media platforms and accounts, one may find it difficult to manage these platforms for which you may find it suitable to use social media tools for creating and scheduling content. Tools like Canva can be used to create social media content for different platforms and tools like Buffer can be used to schedule and post content to these platforms. These tools provide free and paid versions. There is a lot that can be achieved with the free version, while some premium features are made available with the paid version. Some examples of social media management tools are Hootsuite, Buffer, Sprout Social, Agorapulse, etc.


Social media management tools help businesses and organizations effectively manage their social media presence and engage with their target audience. With these tools, businesses can:

  1. Schedule and publish content: Social media management tools allow businesses to plan and schedule their content in advance, ensuring a consistent and well-timed presence on social media.

  2. Engage with followers: These tools provide a centralized inbox for businesses to manage and respond to messages and comments from their followers, helping to build relationships and increase engagement.

  3. Monitor social media conversations: Social media management tools provide real-time monitoring and tracking of social media conversations, allowing businesses to stay on top of what is being said about their brand and respond accordingly.

  4. Measure the impact of their social media activities: These tools provide robust analytics and reporting capabilities, helping businesses track and measure the success of their social media campaigns and make data-driven decisions.

Email Marketing Tools

Email marketing platforms allow businesses and organizations to create, send, and manage email campaigns and newsletters. They provide a range of features and tools that make it easy for businesses of all sizes to design, send, and track email campaigns. For example, Mailchimp, ConvertKit, Aweber, GetResponse, etc. are a few email marketing tools. Email marketing tools are used to create custom email templates, segment email lists based on specific criteria, and send targeted campaigns to specific segments of the audience. The platforms also provide analytics and reporting capabilities, allowing businesses to track the success of their campaigns and make data-driven decisions. Platforms like Mailchimp also offer integrations with a range of other marketing tools and platforms, such as e-commerce platforms, social media platforms, and more, making it a great choice for businesses looking for an all-in-one marketing solution. Additionally, Mailchimp offers a range of pricing plans to meet the needs of different businesses, from a free plan for small businesses to more advanced plans for larger organizations. Overall, email marketing platforms provide businesses with the tools they need to effectively reach, engage, and connect with their target audience through email marketing.


Content Marketing Tools

Content marketing platforms allow businesses and organizations to research, analyze, and monitor content and influencer performance across various social media networks. These platforms provide insights into which content is trending and performing well in specific industries or topics, allowing businesses to make informed decisions about the content they create and share. For example, BuzzSumo, CoSchedule, Ahrefs, SEMrush, etc. are a few popular content marketing platforms.

With BuzzSumo, businesses can search for content based on keywords, topics, or domains, and filter the results by date range, content type, and social network. These platforms also provide insights into the influencers who are driving engagement for specific pieces of content, making it easier for businesses to identify potential collaborators and partners.

They also provide a range of features for content and influencer outreach, including the ability to track mentions, monitor brand and industry trends, and find and reach out to influencers.

Overall, content marketing tools help businesses and organizations looking to gain insights into their competitors, industry trends, and popular content, and for those looking to effectively leverage influencer marketing to reach their target audience.


Marketing Automation Tools

Marketing automation tools are software platforms that help automate repetitive marketing tasks, such as email campaigns, social media posts, and lead nurturing. They typically use customer data to deliver targeted and personalized messages, track customer behavior and engagement, and provide insights and analytics to improve marketing effectiveness. Some popular marketing automation tools include HubSpot, Marketo, Pardot, Infusionsoft, etc.


Marketing automation tools offer a range of features, such as lead management, email marketing, social media marketing, analytics, and more. They are designed to help businesses generate and manage leads, engage with customers, and measure the effectiveness of their marketing campaigns. They are widely used by B2B (business-to-business) companies and are known for their scalability and robust functionality.


Video Marketing Tools

Video marketing tools are software platforms that can help businesses create, distribute, and analyze video content as part of their marketing strategy. Some popular video marketing tools include:

  1. Video creation tools: such as Adobe Premiere, Final Cut Pro, and iMovie, allow businesses to create and edit high-quality video content.

  2. Hosting and distribution tools: such as YouTube, Vimeo, and Wistia, enable businesses to upload, store, and distribute video content to their audiences.

  3. Analytics tools: such as Google Analytics and Vidyard, provide insights into how videos are being consumed and engaged with by audiences, including metrics like views, engagement, and retention.

  4. Interactive video tools: such as HapYak and WIREWAX, allow businesses to create interactive video content with clickable calls-to-action and other interactive features.

  5. Live streaming tools: such as Facebook Live, YouTube Live, and Twitch, enable businesses to engage with their audiences in real-time and share live events, webinars, or product launches.

Overall, video marketing tools can help businesses create compelling video content, distribute it to the right channels, and measure its effectiveness, ultimately helping to drive engagement, build brand awareness, and generate leads.

These tools provide businesses with the necessary tools and resources to execute effective digital marketing campaigns and achieve their marketing goals. It is important to choose the right tools based on the specific needs and goals of the business.

When you start blogging or own a website the first thing you would target is your SEO which includes both online and offline SEO. This means you would need the following tools


CRO Tools

Conversion rate optimization (CRO) is the process of optimizing your website or landing pages to improve conversion rates and increase the number of visitors who take a desired action, such as making a purchase or filling out a form. There are several tools available to help businesses with CRO, including:

  1. A/B testing tools: These tools allow businesses to test different versions of a web page or landing page to see which version converts better. Examples include Optimizely, VWO, and Google Optimize.

  2. Heatmapping tools: These tools provide businesses with visual data on how visitors interact with their websites or landing pages. Examples include Hotjar, Crazy Egg, and Mouseflow.

  3. User feedback tools: These tools allow businesses to collect feedback from website visitors to identify areas for improvement. Examples include Qualaroo, Survicate, and UserTesting.

  4. Website optimization tools: These tools provide businesses with recommendations for optimizing their website or landing pages based on best practices. Examples include Google PageSpeed Insights, GTmetrix, and Pingdom.

  5. Personalization tools: These tools allow businesses to personalize their website or landing pages for individual visitors based on their behavior or interests. Examples include Evergage, Monetate, and Dynamic Yield.

  6. Funnel tracking tools: These tools allow businesses to track visitors through their entire conversion funnel, from initial visits to final conversions. Examples include Kissmetrics, Mixpanel, and Woopra.

Overall, using a combination of these CRO tools can help businesses identify areas for improvement on their website or landing pages and optimize them to increase conversion rates and improve overall performance.


Analytics Tools

Analytic tools help digital marketers gain insights into their audience's behavior, preferences, and interactions with their brand across these channels. This, in turn, helps them make data-driven decisions to optimize their digital marketing efforts and improve their return on investment.

Some examples of analytic tools commonly used in digital marketing include Google Analytics, Adobe Analytics, Facebook Insights, Twitter Analytics, and LinkedIn Analytics. These tools provide insights into metrics such as website traffic, engagement, conversion rates, and audience demographics.

While analytic tools are not the only digital marketing tools, they are an essential component of a digital marketing strategy as they enable marketers to track and measure the success of their campaigns and make data-driven decisions to improve their performance.


CRM Tools

CRM tools are used to collect and manage customer data across these channels, which helps businesses to understand their customers better and deliver personalized marketing messages.

CRM tools typically include features such as contact management, sales management, marketing automation, and customer service. By leveraging this data, businesses can target their marketing efforts more effectively and deliver more personalized experiences to their customers.

Examples of CRM tools used in digital marketing include Salesforce, HubSpot, Zoho, and Freshsales. These tools integrate with various digital marketing channels to provide a holistic view of customer interactions and engagement.

CRM tools are digital marketing tools that help businesses to manage their customer data and improve their marketing efforts by providing insights into customer behavior and preferences.


Chatbots

Chatbots are software programs that use artificial intelligence (AI) and natural language processing (NLP) to interact with users in a conversational manner. They can be integrated into various digital channels, such as websites, social media platforms, messaging apps, and email, to provide instant customer support, answer questions, and provide product recommendations.

In the context of digital marketing, chatbots can be used to:

  • Provide personalized product recommendations based on customer preferences and behavior

  • Offer promotions and discounts to drive sales

  • Qualify leads and schedule appointments

  • Collect customer data for marketing purposes

  • Provide customer support and improve customer satisfaction

Chatbots can also help businesses to automate their marketing and sales processes, freeing up resources to focus on higher-level tasks.

Examples of chatbot platforms used in digital marketing include ManyChat, Chatfuel, Tars, and MobileMonkey. These tools provide drag-and-drop interfaces to build chatbots without requiring coding skills.

Chatbots are digital marketing tools that help businesses to improve customer engagement, provide personalized experiences, and drive sales through digital channels.


Website & Hosting Server

A website can be an effective marketing tool for businesses by providing a way to establish a digital presence, engage with customers, and collect data for analysis and improvement:

  1. Brand Awareness: A website is often the first point of contact for potential customers, and can provide a way for businesses to showcase their products or services and build brand awareness.

  2. Search Engine Optimization (SEO): A well-designed website can help improve a business's search engine rankings, making it more visible to potential customers searching for relevant keywords.

  3. Lead Generation: A website can be optimized to generate leads through calls-to-action, forms, and landing pages, allowing businesses to capture visitor information and follow up with potential customers.

  4. Customer Engagement: A website can provide a platform for businesses to engage with customers through blogs, forums, social media integration, and other interactive features.

  5. Data Analysis: Hosting servers can provide analytics on website traffic, such as visitor behavior, demographics, and referral sources. This information can be used to improve marketing efforts and website design.

  6. Website performance: A website hosted on a reliable server can load quickly, providing a better user experience for visitors. This can improve a website's search engine rankings and increase engagement with potential customers.

  7. Scalability: A hosting server that can scale up or down according to website traffic can ensure that a website stays online during times of high demand, such as during a product launch or a sale.

  8. Security: A hosting server can provide a secure environment for a website, protecting it from cyber threats and potential data breaches. This can help build trust with customers and protect a business's reputation.

  9. Analytics: Hosting servers can provide data on website traffic, such as visitor behavior, demographics, and referral sources. This information can be used to improve marketing efforts and website design.

  10. Email hosting: A hosting server can provide email hosting services, allowing businesses to communicate with customers using their own domain name. This can help establish brand credibility and professionalism.

Overall, a reliable and secure web hosting server can help a business protect against cyber threats, ultimately helping to drive engagement, build brand awareness, and generate leads.

With digital marketing, the most common way of content promotion is blog posts that require a good blogging site. If you plan to own a website instead of posting on free blogging sites, then it is advisable to find a good domain name and a hosting server. Domain names are available on various platforms like Google, GoDaddy, Bluehost, and others. Most of these channels provide hosting services as well. Sites like flippa also provide domains that are for resale. If you want to rank higher on Google faster, then most people go for resold domains with good domain authority and traffic.


In this article, we have discussed a few important types of digital marketing tools that are needed for starting your digital marketing journey. As you progress you will need more sophisticated tools like funnels and their automation. For more on digital marketing check other published content.

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27 Free Marketing Tools

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