Are you new to SEO? Do you want more traffic to your website?
The answer lies in the search engine you are using.
Just like the earlier days prior to the digital era where advertisers used different marketing mediums to convey the message, similarly, it is always a good idea to use multiple search engines to reach a wider audience to convey the message.
If you own a website or a blog you definitely want more folks to read your content. Even if you are planning to monetize it's a good deal to bag place on more than one search engine to display your content.
The purpose is more coverage, more views, and in a way more backlinks.
If you are aware of SEO (Search Engine Optimization) and SEM (Search Engine Marketing), you would be cognizant of the fact that backlinks and Domain Authority are two important metrics that can put your website on the first page or totally omit from the search results. Even to make your paid ad to the top these metrics count. In order to improve your website's backlinks, it's a good practice to increase your website visibility by optimizing the content for multiple search engines.
Talking of search engines, this blog will talk of the three most popular search engines which can be analyzed using multiple SEO tools and extensions.
Google: As everyone would have guessed the first position is definitely taken by google and has multiple tools for optimizing the content to stand ahead in Search results. Google Search Console and Google Analytics are two main SEO tools that must be integrated with the website in order to measure the performance of the site on the Google Search Results Page.
Bing: If you are not aware Bing is a search engine from Microsoft and is a popular search engine when it comes to SEO. Tools like Free Keyword Tool provide the keyword ranking for the above two search engines which confirms the fact that open-source analytics is readily available for both these search engines.
Yandex: This is a Russian search engine that is gaining popularity among the world web audience. If you have been working on SEO for a while then you will realize that your website has a separate audience from Russia due to which you may have to cater to this audience in a different way. By optimizing your website to this search engine you can leverage the traffic from this continent as well.
There are several other search engines in the market, it depends on the content of the website and the geographical region you are targetting. According to statcounter.com, the following search engines are topping the list of search engines. With Yahoo sharing the third position with a 1.54% market share as of 2020, Baidu stands fourth and DuckDuckGo stands sixth respectively. Though Yandex holds 5th position, the popularity of the search engine is increasing, and to match a specific audience that forms a major chunk of the largest continent, it was worth mentioning.
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