If you’re a solopreneur running an online store, you’ve probably done everything  advice pages tell you: Posting product photos daily Running ads whenever sales dip Trying SEO because “it’s free traffic” Sending emails — and hoping someone opens But here’s the frustrating truth: Your ecommerce store isn’t failing because you lack effort. It’s failing because your content and marketing don’t follow a funnel. Most solopreneurs are unknowingly doing TOFU activities… but expectin