Who is an Influencer? Any person or profile on the web which has the potential to bring in the audience through their content creation is an influencer. Now the bandwidth of the audience may vary from a few hundred to millions, also the channel used by the influencer can also be either a blog or a social media platform. The subject knowledge held by the influencer can be amateur or expert. Depending on all these factors there are influencers falling under different categories

Social media marketing is the process of promoting a product, service, or brand on various social media platforms. This can include creating and sharing content, running ads, and engaging with customers on social media. The goal of social media marketing is to increase brand awareness, drive website traffic , and ultimately generate sales. Some popular social media platforms for marketing include Facebook , Instagram , Twitter, and LinkedIn. One of the major goals of social