What are ad exchanges? How are they different from ad networks? If you have tried monetizing your site anytime you may have come across these two terms more often. You may have opted for an ad network thinking it's an ad exchange and vice versa. You may be wondering if this is an issue. Let us shed some light on these two terms. When you want to buy a product, you generally go to a retail store and place your order. Likewise, a company that wants to sell its products may sel