Want your page rank to move higher? Are you a new blogger? Do you write content with the intent to rank them higher on google search results as soon as possible? If the answer is an obvious "Yes" then you must understand a technique called "KGR" which is a popular SEO trick to get your page ranking higher on google. Keyword Golden Ratio (KGR) As the name suggests it's a ratio technique related to keywords and their search volumes. To put it simply the ratio of Google Search Results to the Search Volume of a keyword having a monthly search volume less than 250 represents the KGR. For instance, say we are looking for KGR keywords "allintitle: why are the goosebumps books banned" and the google results page showed 3 results. Search Volume for the same keyword return 20. Now calculate the KGR = 3/20 = 0.15 As observed the picked long-tail keyword has search volume below 250 and the KGR ratio is also less than 0.25. This confirms that the selected keyword meets the keyword golden ratio. As per the KGR rule, values ranging from 0.25 to 1.00 may tend to work, greater than 1.00 are termed bad, while less than 0.25 are considered excellent in performing with google ranking. What is the significance of KGR? As you may have realized by now, the keywords that meet KGR criterion are mostly ultra long-tailed words. These keywords have very low competition which makes them far easier to get ranked on google, in a short span when compared to non KGR keywords. The intent is to get detected by google faster when your website is brand new and you want your website to rank on the first page of google to increase its domain authority. The downside of writing content for such keywords is that your site will not monetize for the traffic you receive, since these keywords have very low CPC or CPM which is the main criterion for making money. To know more about monetization, check my blog. How to go about with KGR? The first step to this is to identify keywords that have a very low search volume. One can make use of any free keyword research tool like "Semrush". Once you have identified at least 20 such keywords, then check for the search result count for these keywords. You can make use of Google Operator "allintitle" which will filter unnecessary results for the keyword mentioned. Identify the keywords which have search results count less than search volume. If the keyword research tool provides monthly search volume, then opt for this count. Find the KGR by dividing the search results by search volume. Pick the keywords with a KGR value less than 0.25. Write content for these selected keywords. A maximum of 20 posts must get your website on the first page sooner than the traditional process. Don't forget to comment if you could make it to the first page with this technique. For more content on digital marketing check my channel DigiMarketerOnline.

If you are a social media marketer then the very basic question every digital marketer in the field has would be How to grow social media audience ? I started my social media journey a couple of years earlier and it felt like someone threw me into a pond of water when I dint know to swim. Most readers may relate to this, but with time I was able to learn the tricks and nuances of the field which has made me share this story. Who are your audience ? Audience depends on the niche that your content is around. For instance I write about digital marketing so my niche is digital marketing and related fields. The content I write would interest mostly the people from this field. What can I do to attract my audience ? Once my niche is decided the next step would be to know what my audience needs. The current trend shows that with COVID-19 most people have sought to this field of work and would need insights into how they can build a business around this. This gives me an idea that the knowledge which I gained over the years needs to be shared with my audience. What tools would I need ? When I know my audience and have interesting content handy, now its time for using the right tools to reach the targeted audience. Following are the tools which I used to reach my audience : Keyword Research : To identify strong content topics we need the right keywords . Data Extraction : To identify the audience from the field we need few automated tools to make our job easier. Messenger Bots : While creating your niche audience there may be times when you need to send notifications and messages. Plagiarism Checker : When you talk of rich content we need to make sure that our content is unique. Duplicity Remover : To create unique content we can make use of tools that can help rewrite phrases which can avoid duplicity. How often should I post ? Once you have your audience and content you would need to post consistently to maintain the interest of your audience. Social Media Management Tools can help you schedule your content by posting once a day or twice a week depending on your field and the platform you have selected. The timing of post also matters. Identify your audience activity timing using Google Analytics or any other analytic tool. How to get engaging Audience ? For your audience to engage with you, You need to engage with them regularly. This can be done by liking their posts and articles. Commenting frequently and staying connected. We can use automation as well depending on your need. With this approach, we can grow social media followers organically. Once the audience gets comfortable with the content and posting manner they would engage more often increasing more followers with time. If you are looking for videos on these topics you can subscribe to my channel DigiMarketerOnline For more content around these topics, Please like and share my posts. Happy Reading!