• Digital Marketer

Digital Marketing for a Beginner

After the industrial age came the digital age and most businesses started to make their presence online. As years passed digitalization became a norm and with the birth of social media it got more feathers in its hat. In its core essence digital marketing means "When the age old process of marketing products and services to create awareness among people and creating a brand value is all being performed on a digital platform".

Digital Marketing mainly involves:

  • Social Media Marketing

  • Email Marketing

  • Search Engine Marketing (SEM)

Digital Advertising Platforms mainly include :

  • Websites

  • Banners

  • Blogs

  • Social Media

  • Streaming Sites

Digital Marketing Campaign follows STP framework :

  • S - Segmentation

  • T - Targeting

  • P - Promotion

Following processes have to be followed during different phases of the campaign :

Segmentation :

  • Identify the niche area in which the product or service you consider falls into.

  • Identify the geography, demography of your audience.

  • Create a list of prospective leads.

Targeting :

  • Identify the platforms where you would wish to target your audience.

Promotion :

  • Prepare the content specific to audience and promote on different platforms.

It is always a good idea to follow the sales funnel approach to identify the strength of your campaign and the level of customer satisfaction that would lead to conversion. CTR (Click Through Rate) and CPC (Cost per Click) are two among the other metrics involved in measuring health of your promotion content. Using SEO tools like Keyword Research, Google Analytics, Backlinks Research, Google Search Console campaign process can be simplified. Most of the webhosting sites these days have inbuilt SEO tools. The success of the above process is measured through conversion rate and response rate. The stronger connect you have with your target audience the better results you would achieve from your campaigns.

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